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Sony needs a common-sense czar

By Greg Sandoval, CNET News.com
Monday, December 15, 2008 12:27 PM

Following a series of gaffes by Sony, perhaps the company should consider hiring a common-sense czar with the public relations savvy to connect with the masses.

There is probably no other major consumer company around that seems to understand basic customer relations (CR) less than Sony? Isn't rule No. 1 in the CR manual, "Don't spy on customers?" If so, then rule 1-A must be: "Take extra care to avoid spying on customers' children."

The latest example of Sony's disconnect with the masses came last week when the company's music division was fined for surreptitiously collecting information on children under 13-years old.

On Thursday, Sony agreed to pay US$1 million to the Federal Trade Commission for collecting information on 30,000 children without obtaining parental consent. According to the Associated Press, Sony violated the Children's Online Privacy Protection Act when it collected the data from hundreds of fan sites, including those of such musical acts as Kelly Clarkson, Britney Spears and Christina Aguilera.

Sony representatives declined to comment.

Sony's growing list of gaffes raises the question of whether anyone at the conglomerate has an ounce of public relations savvy. If they don't, the company should find someone fast and that person's mission should be to smack down overly zealous marketing staff who come up with such ideas.

The company's blunders include last year's promotional party for the PlayStation 2 game God of War II that turned into an international embarrassment for Sony. In keeping with the video game's Greek mythology theme, comely women were hired to prance around topless and feed grapes to partygoers as part of the "theatrical dramatization". If that wasn't over the top enough, the centerpiece of the festivities was a butchered goat that was dressed up to look like the animal's entrails were falling out.

Across the world, animal activists howled and critics blasted the company's "bad taste". Sony apologized and returned the goat carcass to the butcher. (That was the company's response).

The company's supreme blunder also came from the music division.

Before Sony, even some hardcore techies were unfamiliar with rootkits. Now, the two are synonymous. In 2005, Sony loaded MediaMax CD 3 and Extended Copy Protection (XCP) software on music CDs to help boost copy prevention. The software loaded a rootkit malware onto the PC of anyone who loaded the discs. Rootkits are programs designed to hijack control of a computer.

Texas' attorney general filed a suit against the company and accused it of loading spyware onto computers. Class action suits were also filed in New York and California. The fallout lasted years.

The rootkit debacle makes this latest child-spying case all the more mind-boggling. Even if you give Sony the benefit of doubt and discount the possibility the company is evil, then what are you left with? Yes, that's right: incompetence.

I have met a lot of smart people from Sony and I have to believe that some of them realize the company is developing a nasty reputation as an enemy of consumer privacy.

This article was first published as a blog on CNET News.com.

Why use software for calibration management?

Dirk Kuiper, AMS Instrumentation & Calibration

Calibration software is one such tool that can be used to support and guide calibration management activities.
Calibration software is one such tool that can be used to support and guide calibration management activities.
Every plant has some sort of system in place for managing calibration operations and data, but the different methods for doing it varies greatly in terms of cost, quality, efficiency and accuracy of data.


Introduction
Every manufacturing plant has some sort of system in place for managing instrument calibration operations and data. Plant instrumentation devices such as temperature sensors, pressure transducers and weighing instruments – require regular calibration to ensure they are performing and measuring to specified tolerances.

However, different companies from a diverse range of industry sectors use very different methods of managing these calibrations. These methods differ greatly in terms of cost, quality, efficiency, and accuracy of data and their level of automation.

Calibration software is one such tool that can be used to support and guide calibration management activities, with documentation being a critical part of this.

But in order to understand how software can help process plants better manage their instrument calibrations, it is important to consider the typical calibration management tasks that companies have to undertake. There are five main areas here, comprising of planning and decision-making; organisation; execution; documentation; and analysis.

Careful planning and decision-making is important. All plant instruments and measurement devices need to be listed, then classified into ‘critical’ and ‘non-critical’ devices. Once this has been agreed, the calibration range and required tolerances need to be identified. Decisions then need to be made regarding the calibration interval for each instrument. The creation and approval of standard operating procedures (SOPs) for each device is then required, followed by the selection of suitable calibration methods and tools for execution of these methods. Finally, the company must identify current calibration status for every instrument across the plant.

The next stage, organisation, involves training the company’s calibration staff – typically maintenance technicians, service engineers, process and quality engineers and managers – in using the chosen tools and how to follow the approved SOPs. Resources then have to be organised and assigned to actually carry out the scheduled calibration tasks.

Careful planning and decision-making is important. All plant instruments and measurement devices need to be listed, then classified into ‘critical’ and ‘non-critical’ devices.
Careful planning and decision-making is important. All plant instruments and measurement devices need to be listed, then classified into ‘critical’ and ‘non-critical’ devices.
The execution stage involves supervising the assigned calibration tasks. Staff carrying out these activities must follow the appropriate instructions before calibrating the device, including any associated safety procedures. The calibration is then executed according to the plan, although further instructions may need to be followed after calibration.

The documentation and storage of calibration results typically involves signing and approving all calibration records that are generated. The next calibration tasks then have to be scheduled, calibration labels need to be created and pasted, then created documents copied and archived.

Based on the calibration results, companies then have to analyse the data to see if any corrective action needs to be taken. The effectiveness of calibration needs to be reviewed and calibration intervals checked. These intervals may need to be adjusted based on archived calibration history. If, for example, a sensor drifts out of its specification range, the consequences could be disastrous for the plant, resulting in costly production downtime, a safety problem or leading to batches of inferior quality goods being produced, which may then have to be scrapped.


Documentation
Documentation is a very important part of a calibration management process. ISO 9001:2000 and the FDA both state that calibration records must be maintained and that calibration must be carried out according to written, approved procedures.

This means an instrument engineer can spend as much as 50 per cent of his or her time on documentation and paperwork – time that could be better spent on other value-added activities. This paperwork typically involves preparing calibration instructions to help field engineers; making notes of calibration results in the field; and documenting and archiving calibration data.

Imagine how long and difficult a task this is if the plant has thousands of instruments that require calibrating on at least a six-monthly basis? The amount of manual documentation increases almost exponentially!

When it comes to the volume of documentation required, different industry sectors have different requirements and regulations. In the Power & Energy sector, for example, just under a third of companies (with 500+ employees) typically have more than 5,000 instruments that require calibrating. 42 per cent of companies perform more than 2,000 calibrations each year.

In the highly regulated pharmaceuticals sector, a massive 75 per cent of companies carry out more than 2,000 calibrations per year. Oil, Gas & Petrochemicals is similarly high, with 55 per cent of companies performing more than 2,000 calibrations each year. The percentage is still quite high in the food & beverage sector, where 21 per cent of firms said they calibrated their instruments more than 2,000 times every year. This equates to a huge amount of paperwork for any process plant.

The figures outlined appear to suggest that companies really do require some sort of software tool to help them manage their instrument calibration processes and all associated documentation. However, the picture in reality can be very different.


Only a quarter of companies use calibration software
In Beamex’s own Calibration Study carried out in 2007, a mere 25 per cent of companies with 500+ employees (across the industry sectors mentioned above) said that they did use specialist calibration management software. Many other companies said that they relied on generic spreadsheets and/or databases for this, whilst others used a calibration module within an existing Computerised Maintenance Management System (CMMS). A significant proportion (almost 20 per cent) of those surveyed said they used a manual, paper-based system.

Any type of paper-based calibration system will be prone to human error. Noting down calibration results by hand in the field and then transferring these results into a spreadsheet back at the office may seem archaic, but many firms still do this. Furthermore, analysis of paper-based systems and spreadsheets can be almost impossible, let alone time consuming.

In a recent survey conducted by Control Magazine, 40 per cent of companies surveyed said that they calculated calibration intervals by using historical trend analysis – which is encouraging. However, many of these firms said they were doing it without any sort of calibration software to assist them. The other 60 per cent of companies determined instrument calibration intervals based on either the manufacturer’s own recommendation, or they used a uniform interval across the plant for all instruments. Neither method is ideal in practice. Companies could save so much time and reduce costs by using calibration management software to analyse historical trends and calibration results.

Using software for calibration management enables faster, easier and more accurate analysis of calibration records and identifying historical trends. Plants can therefore reduce costs and optimise calibration intervals by reducing calibration frequency when this is possible, or by increasing the frequency where necessary.

For example, for improved safety, a process plant may find it necessary to increase the frequency of some sensors that are located in a hazardous, potentially explosive area of the manufacturing plant.

Just as important, by analysing the calibration history of a flow meter that is located in a ‘non-critical’ area of the plant, the company may be able to decrease the frequency of calibration, saving time and resources. Rather than rely on the manufacturer’s recommendation for calibration intervals, the plant may be able to extend these intervals by looking closely at historical trends provided by calibration management software. Instrument ‘drift’ can be monitored closely over a period of time and then decisions taken confidently with respect to amending the calibration interval.

Regardless of industry sector, there seems to be some general challenges that companies face when it comes to calibration management.

The number of instruments and the total number of periodic calibrations that these devices require can be several thousand per year. How to plan and keep track of each instrument’s calibration procedures means that planning and scheduling is important. Furthermore, every instrument calibration has to be documented and these documents need to be easily accessible for audit purposes.


Paper-based systems
These systems typically involve hand-written documents. Typically, this might include engineers using pens and paper to record calibration results while out in the field. On returning to the office, these notes are then tidied up or transferred to another paper document, after which they are archived as paper documents.

While using a manual, paper-based system requires little or no investment, it is very labour-intensive and means that historical trend analysis becomes very difficult to carry out. In addition, the calibration data is not easily accessible. The system is time consuming, soaks up a lot of resources and typing errors are commonplace. Dual effort and re-keying of calibration data are also significant costs here.


In-house legacy systems
Although certainly a step in the right direction, using an in-house legacy system to manage calibrations has its drawbacks. In these systems, calibration data is typically entered manually into a spreadsheet or database. The data is stored in electronic format, but the recording of calibration information is still time-consuming and typing errors are common. Also, the calibration process itself cannot be automated. For example, automatic alarms cannot be set up on instruments that are due for calibration.


Calibration module of a CMMS
Many plants have already invested in a Computerised Maintenance Management (CMM) system and so continue to use this for calibration management. Plant hierarchy and works orders can be stored in the CMM system, but the calibration cannot be automated because the system is not able to communicate with ‘smart’ calibrators.

Furthermore, CMM systems are not designed to manage calibrations and so often only provide the minimum calibration functionality, such as the scheduling of tasks and entry of calibration results. Although instrument data can be stored and managed efficiently in the plant’s database, the level of automation is still low. In addition, the CMM system may not meet the regulatory requirements (e.g. FDA) for managing calibration records.


Calibration software
With specialist calibration management software, users are provided with an easy-to-use Windows Explorer-like interface. The software manages and stores all instrument and calibration data. This includes the planning and scheduling of calibration work; analysis and optimisation of calibration frequency; production of reports, certificates and labels; communication with smart calibrators; and easy integration with CMM systems such as SAP and Maximo. The result is a streamlined, automated calibration process, which improves quality, plant productivity and efficiency.


Benefits of using calibration software
With software-based calibration management, planning and decision-making are improved. Procedures and calibration strategies can be planned and all calibration assets managed by the software. Position, device and calibrator databases are maintained, while automatic alerts for scheduled calibrations can be set up.

Organisation also improves. The system no longer requires pens and paper. Calibration instructions are created using the software to guide engineers through the calibration process. These instructions can also be downloaded to a technician’s handheld documenting calibrator while they are in the field.

Execution is more efficient and errors are eliminated. Using software-based calibration management systems in conjunction with documenting calibrators means that calibration results can be stored in the calibrator’s memory, then automatically uploaded back to the calibration software. There is no re-keying of calibration results from a notebook to a database or spreadsheet. Human error is minimised and engineers are freed up to perform more strategic analysis or other important activities.

Documentation is also improved. The software generates reports automatically and all calibration data is stored in one database rather than multiple disparate systems. Calibration certificates, reports and labels can all be printed out on paper or sent in electronic format.

Analysis becomes easier too, enabling engineers to optimise calibration intervals using the software’s History Trend function.

Also, when a plant is being audited, calibration software can facilitate both the preparation and the audit itself. Locating records and verifying that the system works is effortless when compared to traditional calibration record keeping.

Regulatory organisations and standards such as FDA and ISO place demanding requirements on the recording of calibration data. Calibration software has many functions that help in meeting these requirements, such as Change Management, Audit Trail and Electronic Signature functions. The Change Management feature in Beamex’s CMX software, for example, complies with FDA requirements.


Business benefits
For the business, implementing software-based calibration management means overall costs will be reduced. These savings come from the now-paperless calibration process, with no manual documentation procedures. Engineers can analyse calibration results to see whether the calibration intervals on plant instruments can be altered. For example, those instruments that perform better than expected may well justify a reduction in their calibration frequency.

Plant efficiencies should also improve, as the entire calibration process is now streamlined and automated. Manual procedures are replaced with automated, validated processes, which is particularly beneficial if the company is replacing a lot of labour-intensive calibration activities. Costly production downtime will also be reduced.

Even if a plant has already implemented a CMM system, calibration management software can be easily integrated to this system. If the plant instruments are already defined on a database, the calibration management software can utilise the records available in the CMM system database.

The integration will save time, reduce costs and increase productivity by preventing unnecessary double effort and re-keying of works orders in multiple systems. Integration also enables the plant to automate its calibration management with smart calibrators, which simply is not possible with a standalone CMM system.


Benefits for all process plants
Beamex’s suite of calibration management software can benefit all sizes of process plant. For relatively small plants, where calibration data is needed for only one location, only a few instruments require calibrating and where regulatory compliance is minimal, Beamex CMX Light is the most appropriate software.

For medium-to-large sized companies that have multiple users who have to deal with a large amount of instruments and calibration work, as well as strict regulatory compliance, Beamex CMX Professional is ideal.

Beamex’s high-end solution, CMX Enterprise, is suitable for process manufacturers with multiple global sites, multilingual users and a very large amount of instruments that require calibration. Here, a central calibration management database is often implemented that is used by multiple plants across the world.


Beamex Users
In 2008, Beamex conducted a survey of its customers, across all industry sectors. The results showed that 82% of CMX Calibration software customers said that using Beamex products had resulted in cost savings in some part of their operations.

94% of CMX users stated that using Beamex products had improved the efficiency of their calibration processes, whilst 92% said that using CMX had improved the quality of their calibration system.


Summary
Every type of process plant, regardless of industry sector, can benefit from implementing specialist calibration management software. Compared to traditional, paper-based systems, in-house built legacy calibration systems or calibration modules with CMM systems, using dedicated calibration management software results in improved quality, increased productivity and reduced costs of the entire calibration process.

Despite these benefits, only one quarter of companies who need to manage instrument calibrations actually use software designed for that purpose.


Checklist for choosing the right calibration software:
• Is it easy to use?
• What are the specific requirements in terms of functionality?
• Are there any IT requirements or restrictions for choosing the software?
• Does the calibration software need to be integrated with the plant’s existing systems?
• Is communication with smart calibrators a requirement?
• Does the supplier offer training, implementation, support and upgrades?
• Does the calibration software need to be scalable?
• Can data be imported to the software from the plant’s current systems?
• Does the software offer regulatory compliance?
• Supplier’s references and experience as a software developer?


Summary: Calibration Software improves calibration management tasks in all these areas:

• Planning & Decision-Making.
• Organisation.
• Execution.
• Documentation.
• Analysis.

Summary: The Business Benefits of using software for Calibration Management:

• Cost reduction.
• Quality improvements.
• Increase in efficiency.


AMS Instrumentation & Calibration
Dirk Kuiper, general manager
dirk.k@ams-ic.com.au
03 9017 8225

Revolutions Medical Completes Merger with Clear Image

Last update: 7:30 a.m. EST Dec. 2, 2008
MOUNT PLEASANT, S.C., Dec 02, 2008 (BUSINESS WIRE) -- Revolutions Medical Corporation (RMCP:
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completes merger with Clear Image and now owns 100% of all its proprietary technological assets. This allows Revolutions Medical Corp to move ahead with the development and delivery of the platform for its breakthrough MRI software technologies. Rev Med's MRI software will be DICOM standard compatible and should easily be adaptable to current picture archival computer systems (PACS). Having MRI's viewed not only in black and white on current PACS but by using Rev Med's color and 3D automatic segmentation software, could boost the reliability and confidence of radiologists. It would almost be like watching color and 3D television compared to black and white. With more than 25 million MRI procedures per year, just considering 10% of these could use Rev Med's color and 3D automatic segmentation software represents significant potential revenue over the next few years.
"We are pleased to have the merger of Clear Image into our operations completed. This will clear the way for the validation of the automatic segmentation and 3D/Color MRI technologies over the coming months. These important technologies have the potential to give Rev Med a tremendous advantage in the marketplace," reported Ron Wheet, Chief Executive Officer of Revolutions Medical Corp. With this merger, Revolutions Medical should now be able to commercialize the following pivotal intellectual property which will provide the basis for a family of MRI image analysis and image searching product offerings:
I. Method of Diagnostic Coding Using Medical Image Data
II. System For and Method of for Performing a Medical Diagnosis
III. System for and Method of Increasing the Efficacy of a Diagnostic Review of Images
IIII. Three-Dimensional MRI results Using Automatic Segmentation
Auto Segmentation
Although segmentation is offered as a feature on MRI systems and workstations it is primarily dependent on time-consuming labor-intensive manual or poorly performing automatic means to delineate the segmentation. This limitation exists across all known 3-D packages and severely limits the clinical usefulness of 3-D technology in calculating measurement and volume functions that require high quality segmentation and registration. In the future, by using the registration functions along with the inherent color segmentation of ColorMRI a high performance auto segmentation solution could be developed. Clinically this will deliver a cost-effective means to create accurate 3-D representations capable of providing the resolution necessary to ascertain precise reliable measurements. This also will provide the accurate reliable volume measurements necessary to record changes in volume over time.
Tom O'Brien, President of Clear Image, Inc., states, "This merger with Revolutions Medical Corporation represents the culmination of a number of years of R&D and millions of dollars invested to date."
About Revolutions Medical Corporation
Revolutions Medical Corporation is committed to continually developing and distributing new products and tools to the medical industry, whether internally or through acquisitions. Its goals are to make health care safer and less expensive by reducing risks and cutting time and expenses. Its products include the Rev Vac safety syringe, safety blood drawing device and safety IV catheter. The world market for safety-engineered medical devices (SEMDs) is projected to exceed 2 billion this year and is forecasted to maintain a 20% annual growth rate in the near term. Revolutions Medical also provides software solutions and proprietary tools that are compatible with standard MRIs and standard PACS. The software includes sorting of images, color, 3D, and automatic segmentation of images. These tools will enhance the physician's diagnostic confidence in an industry that is growing at 10% - 15% (more than 25 million procedures) per year with a worldwide market potential for these tools that exceeds $3.5 billion.
Safe Harbor
Forward-looking statements made in this release are made pursuant to the "safe-harbor" provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made by Revolutions Medical Corporation are not a guarantee of future performance. This news release includes forward- looking statements, including with respect to the future level of business for the parties. These statements are necessarily subject to risk and uncertainty.
Actual results could differ materially from those projected in these forward-looking statements as a result of certain risk factors that could cause results to differ materially from estimated results. Management cautions that all statements as to future results of operations are necessarily subject to risks, uncertainties, and events that may be beyond the control of Revolutions Medical Corporation, and no assurance can be given that such results will be achieved. Potential risks and uncertainties include, but are not limited to, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition.
SOURCE: Revolutions Medical Corporation
Revolutions Medical Corporation
Investor Relations, 843-408-6265